Case Study: The Mere Exposure Effect
🧠Core Message (North Star) Familiarity breeds trust. People trust what they know. When a message, face, or phrase shows up…
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Case Study: Repetition and Persuasion
🧠Core Message (North Star) Repetition signals importance and builds authority. When something is repeated, the brain doesn’t just register it…
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Case Study:Taylor Swift- Mastering the Reframe
🧠Core Message (North Star) Life is best understood through stories. Stories are how we make sense of our lives, process…
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Case Study: Emotional Contagion
🧠Core Message (North Star) Emotions spread faster than facts. Humans don’t make decisions based on data alone — we make…
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Case Study: Dove- Redefining Beauty
🧠Core Message (North Star) Beauty is confidence, not perfection. For decades, the beauty industry equated worth with flawlessness — airbrushed…
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Case Study: Coca Cola- Happiness in a Bottle
🧠Core Message (North Star) Connection creates happiness. At its core, human joy isn’t just about pleasure — it’s about belonging….
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Case Study: Cognitive Ease
🧠Core Message (North Star) The easier something is to process, the more we believe it. Our brains are built to…
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Case Study: Dual Coding Theory
🧠Core Message (North Star) People remember what they see and hear together. Our brains are wired to make sense of…
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The Chair Experiment: Why Your Audience Needs More Than One Angle
In the early 1900s, British philosopher Bertrand Russell shared a thought experiment that still resonates today. It wasn’t about marketing, branding, or…
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Case Study: LEGO-Building an Unforgettable Brand
The Challenge: Dozens of companies make plastic bricks. Some are cheaper. Some carry licenses. Some even copied LEGO outright. Even…
