Cast Study: The Spacing Effect
🧭 Core Message (North Star) Repetition over time beats repetition all at once. Hitting people with your message once—or even several…
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Case Study: Amanda Goetz — Content Lanes That Build Authority
🧭 Core Message (North Star) Ambition shouldn’t come at the expense of your life. It can be redefined as intentional, balanced,…
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Case Study: The Schema Effect
🧭 Core Message (North Star) People understand new ideas by connecting them to what they already know. When something feels familiar,…
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Case Study: Apple- Creativity as Rebellion
🧭 Core Message (North Star) Creativity changes the world. Throughout history, it’s the thinkers, builders, dreamers, and rebels who push humanity…
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Case Study: Storytelling and Neural Coupling
🧭 Core Message (North Star) “Stories are how humans make meaning.” Stories are our oldest technology. Long before we had slides,…
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Case Study: The Mere Exposure Effect
🧭 Core Message (North Star) Familiarity breeds trust. People trust what they know. When a message, face, or phrase shows up…
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Case Study: Repetition and Persuasion
🧭 Core Message (North Star) Repetition signals importance and builds authority. When something is repeated, the brain doesn’t just register it…
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Case Study:Taylor Swift- Mastering the Reframe
🧭 Core Message (North Star) Life is best understood through stories. Stories are how we make sense of our lives, process…
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Case Study: Emotional Contagion
🧭 Core Message (North Star) Emotions spread faster than facts. Humans don’t make decisions based on data alone — we make…
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Case Study: Dove- Redefining Beauty
🧭 Core Message (North Star) Beauty is confidence, not perfection. For decades, the beauty industry equated worth with flawlessness — airbrushed…
